Who uses this guide
Larkfield writers, community managers and creators use this before drafting. Noa owns Marlowe's brand decision; Marlowe compliance owns product claims.
- Brand approver
- Noa Halvorsen
- Agency lead
- Dario Fenn
- Community lead
- Kaya Brennick
Voice by format
Instagram carousels explain a routine one step at a time. TikTok scripts are direct and spoken. Pinterest titles are useful search labels. Community replies answer the immediate question without guessing about an order or product issue.
| Format | Do | Avoid |
|---|---|---|
| Routine carousel | One clear step per slide | Unsupported product promises |
| Creator post | Name the use case | Rights not recorded |
| Reply | Route to the owner | A promise support has not made |
Claims and approvals
Product claims go to Marlowe compliance before scheduling. Of seven claims posts in the last calendar, five passed and two moved to the next calendar for changes.
Before publishing
- The claim matches an approved sourceopen
- Compliance decision is recordedopen
- Noa approves the final postopen
When a reply needs another team
Order questions go to Marlowe support. Product complaints go to the product team. Larkfield records the handoff and uses only the approved reply language while those teams work the case.