Serum launch creator scope
Six creators were briefed for the vitamin C serum launch. The brief names the format, deliverable, review owner and proposed usage on each post.
- Program owner
- Dario Fenn, Larkfield account director
- Content lead
- Kaya Brennick
- Client approver
- Noa Halvorsen
- Launch
- Vitamin C serum
What stopped two drafts
Two creator drafts lacked paid usage rights. They were held while Larkfield checked the terms with each creator. Three creators then extended rights for 60 days.
| Check | Decision |
|---|---|
| Creative fit | Noa reviews the post |
| Product claim | Marlowe compliance reviews the claim |
| Paid usage | Term and channel recorded before clearance |
Cleared content
Nine creator posts were cleared for the launch after the rights and content checks. The clearance applies to the recorded term, not indefinite reuse.
Clearance record
- Creator and post matched to the briefdone
- Marlowe content decision recordeddone
- Paid usage term recorded where requireddone
Before the next calendar
Two proposed creator posts still need a rights term before scheduling. Kaya requests the term, Noa reviews the finished post, and Dario checks any scope change.