What this report covers
The report combines Marlowe's own social analytics export, the content calendar and delivery work. It covers Instagram, TikTok and Pinterest. Pinterest link clicks come from Marlowe's social account analytics.
- Published on plan
- 46 of 48 posts
- Instagram engagement
- 4.6%, up from 4.1%
- Median first reply
- 3 hours
- Carousel saves
- 2,440, up 22%
What the formats tell us
Reels were 32% of posts and produced 58% of reach. Carousel saves rose 22%. Pinterest ran at a lower cadence. The next plan keeps format choices visible instead of treating every post as equivalent.
Posts to study
The serum routine carousel was saved at 3.1 times the median rate of last month's Instagram posts. It is a candidate for a paid test, subject to a separate decision.
The next plan
The next plan calls for 48 posts. Its draft calendar remains unpublished until Noa signs off. A four week paid test of two posts is proposed; paid social is outside the retainer and Marlowe's growth lead has approved no spend.