What this calendar covers
Last month contained 48 planned posts across Instagram, TikTok and Pinterest. Each post carried a channel, format, pillar, owner, approver and approval state before it was scheduled.
- Client approver
- Noa Halvorsen, head of brand
- Claims approver
- Marlowe product compliance lead
- Agency owner
- Kaya Brennick, community and content lead
- Rule
- No approval, no scheduling
Approval gates
Noa approved 41 posts in the first round. Seven claims posts went to Marlowe compliance within two business days; five passed and two were held for changes.
| Gate | Count | Next action |
|---|---|---|
| First round approved | 41 | Schedule after QA |
| Claims approved | 5 | Schedule after QA |
| Claims held | 2 | Revise and move to next calendar |
Publishing check
46 of 48 posts went out on plan. The two held claims posts remain out of the queue until their revised copy is approved.
Before scheduling
- Channel and format match the calendardone
- Noa's decision is recordeddone
- Claims approval is recorded where neededdone
- Creator usage term is currentopen
Next calendar
The draft has 36 of 48 posts approved. Noa publishes the calendar after the remaining review, and Kaya records rights terms for two creator posts first.